Human - centeredness. It’s the foundation of our craft. It’s also important in the workplace. Be hard on the work, soft on the people.

Pragmatic. “Good Design is Good Business.” I bring a balance to what can sometimes feel like a Design or Business push and pull.

Creative & Collaborative. Having worked in a variety roles and industries in product and service development, I’ve learned “the rules,” and when to tweak them. Together, we will develop an approach that meets our needs.