API - foundational interviews

Business goal

Increase the number of users in production

Research goals

Uncover end user needs and motivations.

Understand how end users perceive the current offering.

 

Participants

  • End users: insurance executives, data analysts, and API developers

  • Internal stakeholders: CMS clients

Methods

  • 1:1 interviews

  • Group interviews when necessary

 

Timeline

  • 2 months

Outputs

end user empathy maps

 
 

needs statement

Findings

  • Language matters. The language being used on government sites did not match the world view of insurance companies, but rather those of clinicians.

  • APIs are new business and a tall order.

  • Fit into existing workflows > asking for new mandates.